FOG RALLY
GALA FUNDRAISER
THURSDAY, SEPTEMBER 24TH
@FAIRMONT SAN FRANCISCO
Join us as we launch FOG RALLY 2026 with an evening that builds on a historic milestone. In 2025, our community surpassed $3 million raised for children and families in need since the founding of the Ferrari Owners Charitable Foundation. This year, we gather once again at the legendary Fairmont San Francisco to continue that momentum.
Set high atop Nob Hill, the Gala Fundraiser is the defining opening to Rally weekend—where Ferrari culture, philanthropy, and community converge. Rally Ferraris in full livery will be on display as guests enjoy fine dining, live entertainment, a spirited auction, and powerful moments highlighting the impact made possible through your generosity.
This is the night that sets the tone for everything that follows—a celebration of what we have accomplished together and an ambitious step toward what comes next.
WHEN: Thursday, September 24th @ 5:30pm
WHERE: Fairmont San Francisco,
950 Mason Street
San Francisco, California 94108
ATTIRE: Dress to impress! Formal attire.
See the event coverage on Social Media!
“We cannot describe passion, we can only live it” Enzo Ferrari
The FOG RALLY is much more than just a road rally. It is the flagship event of the Ferrari Owners Charitable Foundation (FOCF) and now in its twelfth year has become synonymous with community and camaraderie, excitement and opportunity, charity and giving back. Harnessing the passions for this brand and a cavalcade of Ferraris traveling across the state’s most iconic roads to its most famous landmarks, the Rally brings together over 120 participants and 30 sponsors each year to raise funds to help make a difference in the lives of children. To-date, FOCF has donated over $2.9M to organizations in the Greater Bay Area and Northern California.
We drive together.
OCTOBER 23-26, 2025
SF BAY AREA TO THE
BENBOW HISTORIC INN
PRESENTING SPONSOR
PRODUCED BY
BENEFITING
Ferrari Silicon Valley is the Presenting Sponsor for the Rally for the 13th consecutive year. Since 2005 Ferrari Silicon Valley has proudly served Redwood City and nearby communities. Founded on the firm belief in delivering a purchasing experience that exceeds clients’ expectations, they are committed to offering a ‘one-of-a-kind ownership journey’ with exceptional service in a friendly and relaxed atmosphere. And through their continuing support, they demonstrate their commitment to being a positive force in the communities they serve.
The annual FOG RALLY is organized by the Ferrari Owners Charitable Foundation (FOCF), a 501 (c)(3) public benefit corporation. FOCF was founded in 2011 to harness the broad interest in and passion for Ferrari automobiles to make a difference for children and families in the Greater Bay Area and Northern California. As a result, FOCF has donated over $3M to charity. To learn more, please visit: focfcharity.org
The Rally will again jointly benefit: Make-A-Wish Greater Bay Area, marking the tenth consecutive year of our charity partnership and celebrating the 40th anniversary of this chapter; and, FOCF’s Fund for Kids which provides grants to local nonprofits directly helping under-served children and at-risk youth and their families.
EXPERIENCE THE RALLY
EXPERIENCE THE RALLY
As Seen In…
Schedule & Itinerary
June - August
Special Events & Sticker Parties (i.e., stickering events, Sponsor events, invitation-only parties)
Location & Dates TBD
Thursday, September 24
Gala & Fundraiser at the Fairmont San Francisco
Friday, September 25
Depart from Bay Area and drive to Allegretto Vineyard Resort Paso Robles, starting with Launch Breakfast and including Rally Lunch en route
Friday, September 25
Cocktail reception, Dinner, and entertainment at Allegretto Vineyard Resort Paso Robles
Saturday, September 26
Special Events at Allegretto Vineyard Resort Paso Robles (i.e., morning drive, Ferrari test drives, social activity and more)
Saturday, October 25
Cocktail reception, Themed Dinner & Party/ Entertainment at Allegretto Vineyard Resort Paso Robles
Sunday, October 26
Farewell Breakfast at Allegretto Vineyard Resort Paso Robles