Beneficiary: Blue Planet Network

Launching from the historic Fairmont Hotel San Francisco, the 2012 FOG Rally departed for Los Angeles via Santa Barbara on a media intensive mission to raise awareness and funds for Blue Planet Network.

Each stop of the rally featured events and displays that welcomed the public to view the cars and learn about Blue Planet Network and the important work of bringing clean drinking water to developing regions. With clean drinking water, communities, women and young girls in particular, become empowered to take control of their own lives, free from the fear of many waterborne diseases.

The FOG Rally generated widespread media exposure for Blue Planet Network’s work and lead to numerous donations. About 50 percent of each rally driver’s entrance fees were donated to Blue Planet Network. Additionally, two charity auctions (San Francisco and Los Angeles) contributed to a total gift of $120,000 for Blue Planet Network.

Leading up to the 2012 FOG Rally, FOCF staff and supporters promoted the FOG Rally and raised awareness for the clean water projects of our 2012 charity benefactor, Blue Planet Network.

FOCF once again displayed a booth at “Concorso Italiano” and distributed pamphlets and magazines while educating the public about Blue Planet Network’s mission, providing clean drinking water, an essential building block of developing regions. Over 500 issues of Cavallo da Corsa magazine were distributed to event goers, which featured a detailed history of Blue Planet Network and the importance of clean water projects.

Having identified Blue Planet Network (BPN) as the charity benefactor for 2012, the Ferrari Owners Charitable Foundation, with the cooperation of the San Francisco Police Department, toured through the city streets of beautiful San Francisco with rally vehicles bearing the logos of Blue Planet Network.

Bystanders were invited to partake in rides while FOCF staff, supporters, and Blue Planet Network staff educated the public about BPN’s important mission: funding projects around the world that provide clean drinking water to regions and communities without access to this basic resource.

In partnership with the world renowned specialty store Saks Fifth Avenue, the Ferrari Owners Charitable Foundation and Blue Planet Network held a fundraising event at Saks in San Francisco.

FOCF staff and supporters along with Blue Planet Network staff educated consumers about the lasting impact of clean water solutions upon communities without it. A portion of sales were donated to Blue Planet Network.

Beneficiary: Opportunity Impact

In September, 2011, the sound and spectacle of 50 Ferrari’s launched the inaugural FOG Charity Rally.

At every stop of the rally’s route from San Francisco to LA, fascinated bystanders were educated about our important mission: to raise funds and awareness for a most worthy cause; equipping troubled and underprivileged youth with the support and skills to navigate their way to a brighter future through education, personal skill development, and focused case management.

The FOG Rally generated widespread media exposure for Opportunity Impact’s work and lead to numerous donations. About 50 percent of each rally driver’s entrance fees were donated to Opportunity Impact. Additionally, two charity auctions (San Francisco and Los Angeles) contributed to a total gift of $60,000 for Opportunity Impact.

Leading up to the 2011 FOG Rally, FOCF staff and supporters promoted the FOG Rally and raised awareness for the important work being done by our 2011 charity benefactor, Opportunity Impact.

FOCF’s booth at the well attended “Concorso Italiano”event distributed pamphlets and educated the public about Opportunity Impact’s mission: helping underprivileged youth overcome obstacles and preparing them for success.