Signature Ferrari Drive with Franco Uomo: A Rally for the Rally
On Sunday, September 21, 2025, FOG RALLY 2025 drivers and friends gathered for an exclusive pre-Rally event: the Signature Ferrari Drive, hosted by our Exclusive Bespoke Fashion Sponsor, Franco Uomo.
This special day was designed as a “rally for the rally” — an opportunity to bring the Ferrari community together in advance of the official FOG RALLY 2025 weekend this October. Drivers convened at Franco Uomo’s Palo Alto showroom for coffee, pastries, and a sartorial exposé on bespoke Italian tailoring before embarking on a scenic Ferrari drive through the Bay Area hills and down Highway 9 to the coast. The drive concluded with a seaside lunch at Davenport Roadhouse.
The event was captured in cinematic fashion by Hwy9Media, whose drone and video coverage showcased the Ferrari cavalry at its most thrilling. (Scroll below to watch both reels).
This day was more than just a drive — it was a celebration of the community, style, and philanthropy that make FOG RALLY unique.
About FOG RALLY 2025
FOG RALLY 2025, taking place October 23–26, 2025, begins with the Gala Fundraiser at the Fairmont San Francisco before a four-day journey of curated drives, exclusive events, and community experiences. Known for its spectacular Ferrari cavalcade over the Golden Gate Bridge, FOG RALLY blends luxury lifestyle with philanthropic impact.
Since its founding, the Ferrari Owners Charitable Foundation (FOCF) has raised more than $2.9 million, funding over 260 wishes for Make-A-Wish Greater Bay Area and supporting programs for underserved children through the FOCF Fund for Kids and the Tunnel to Towers Foundation.
About the Ferrari Owners Charitable Foundation (FOCF)
Founded in 2011, the Ferrari Owners Charitable Foundation is the nonprofit producer of FOG RALLY. The foundation’s mission is simple: to use the spectacle of Ferraris to bring communities together and raise funding for children in need. Over the past 14 years, FOCF has transformed the passion for Ferrari into a platform for lasting charitable impact.
About Franco Uomo
For over 20 years, Franco Uomo has been a preeminent destination for bespoke and made-to-measure menswear in the San Francisco Bay Area, with showrooms at Santana Row (San Jose), Town & Country (Palo Alto), and a forthcoming location in San Francisco.
Franco Uomo is distinguished by its Signature Bespoke Suits, sculpted to the individual by master tailors, finished with the highest level of hand craftsmanship, and designed with world-class fabrics from Italy’s finest mills, including Loro Piana. The brand embodies sophistication, precision, and timeless style — a natural partner for FOG RALLY.
Franco Uomo’s Exclusive Sponsorship
As the Exclusive Bespoke Fashion Sponsor of FOG RALLY 2025, Franco Uomo plays a central role in shaping the Rally experience. Their sponsorship includes:
Custom-designed vests for all FOG RALLY 2025 drivers and co-drivers
A Signature Custom Clothing Auction Package valued at $7,500, featuring a made-to-measure Loro Piana suit, custom shirts, footwear, and accessories
Special events like the Signature Ferrari Drive, designed to unite drivers and celebrate the blend of fashion, Ferraris, and philanthropy
Brand partnerships like Franco Uomo’s are critical to FOG RALLY’s success, ensuring that every moment of the Rally is supported by the luxury and community spirit that define our mission.
Thank You to Our Partners
The Signature Ferrari Drive was made possible thanks to our valued partners:
Franco Uomo, Exclusive Bespoke Fashion Sponsor of FOG RALLY 2025
Hwy9Media, for their stunning drone and cinematic coverage of the drive
FOG Alumni Group, for supporting the Rally community and helping us expand our reach
Together, these partners helped make the Signature Ferrari Drive a memorable prelude to FOG RALLY 2025.
Watch the Signature Ferrari Drive
✨ The road to FOG RALLY 2025 has only just begun — and with partners like Franco Uomo, our drivers, and our community, it promises to be our best Rally yet.
👉 Learn more at FOGRALLY.com/2025