FOG RALLY @ Concorso Italiano
Monterey Car Week 2026
Join FOG RALLY at the 41st Annual Concorso Italiano
This August, the FOG RALLY community is heading to Monterey Car Week for a special partnership experience at the 41st Annual Concorso Italiano, produced by International Car Week.
Recognized as the largest gathering of Italian automobiles during Monterey Car Week, Concorso Italiano brings together thousands of enthusiasts and hundreds of extraordinary vehicles for a celebration of Italian design, performance, and craftsmanship. As part of this year’s event, FOG RALLY has been invited to create a dedicated display area showcasing a curated collection of Ferraris from the FOG RALLY community.
Located at the heart of the event grounds at Bayonet Black Horse Golf Course, the FOG RALLY Ferrari Gallery will place participating Ferraris in a premium display area while connecting owners and guests through a shared passion for exceptional automobiles, charitable impact, and the friendships that define the FOG RALLY experience.
The Franco Uomo VIP Lounge
At the heart of the FOG RALLY Ferrari Gallery, guests will enjoy exclusive access to the Franco Uomo VIP Lounge, hosted by the Official Bespoke Fashion Sponsor of FOG RALLY 2026.
Surrounded by a curated collection of Ferraris from the FOG RALLY community, the lounge will serve as a central gathering place throughout the day, offering light bites, refreshments, comfortable seating, and opportunities to connect with fellow Ferrari owners, drivers, sponsors, and enthusiasts.
This special partnership creates an opportunity to experience Concorso Italiano from the center of the action while discovering the community, camaraderie, and charitable mission that have made FOG RALLY one of California’s most celebrated Ferrari events.
Event Details
EVENT: 41st Annual Concorso Italiano
DATE: Saturday, August 15, 2026, 10am - 4pm
LOCATION: Bayonet Black Horse Golf Course
1 McClure Way, Seaside, CA 93955
PRODUCED BY: International Car Week
Participate
Register Your Ferrari
Display your Ferrari within the exclusive FOG RALLY Ferrari Gallery at Concorso Italiano.
Ferrari Display Registration: $200
Registration Includes:
• Premium placement within the FOG RALLY Ferrari Gallery
• Entry into applicable Concorso Italiano judging categories
• Two (2) General Admission tickets to Concorso Italiano
• Access to the Franco Uomo VIP Lounge
• Overnight secured vehicle display options
• Participation in all FOG RALLY-related activities on-site
OR Sponsored Display Registration
As a benefit extended to the FOG RALLY community, Franco Uomo is pleased to sponsor your Ferrari display registration at Concorso Italiano with the purchase of a qualifying custom garment.
Purchase a custom shirt, sport coat, suit, or other qualifying bespoke garment and Franco Uomo will cover your Ferrari display registration fee, including your placement within the FOG RALLY Ferrari Gallery.
Purchase Event Tickets
Attending without displaying a Ferrari?
Concorso Italiano General Admission tickets are available through this partnership at a special community rate.
FOG RALLY Community Ticket Price: $200
(Standard pricing is $250 plus applicable fees.)
Sponsored Tickets
Guests may also receive a complimentary event ticket through the purchase of a qualifying custom garment from Franco Uomo valued at $500 or more.
FAQs
When do FOG RALLY Ferraris need to be parked?
1
Participating Ferraris may be parked between 8:00 PM on Friday, August 14 and 9:00 AM on Saturday, August 15.
Is there security for participating Ferraris?
2
Yes. Dedicated security will be assigned to the FOG RALLY display area during Concorso Italiano. In addition, Bayonet Black Horse Golf Course maintains overnight event security for all vehicles displayed on-site.
When can Ferraris be picked up?
3
Vehicles may be removed beginning at 4:00 PM on Saturday, August 15.
Owners requiring later pickup arrangements may coordinate directly with event organizers. Security personnel will remain on-site throughout the evening.
Will my Ferrari be entered into Concorso Italiano judging?
4
Yes. All Ferraris displayed within the FOG RALLY Special Section will be entered into their applicable Concorso Italiano categories and considered for judging.
Will my Ferrari be required to wear FOG RALLY branding?
5
Yes. Participating Ferraris displayed within the FOG RALLY Special Section will display the official FOG RALLY Shield decal. No additional sponsor branding requirements have been finalized at this time.
What purchases qualify for the Complimentary Registration?
6
FOG RALLY is made possible by the generosity of our participating sponsors, and we greatly appreciate your patronage of them.
A minimum purchase of $500 from Franco Uomo qualifies for complimentary Ferarri Registration or a General Admission Ticket. A Franco Uomo representative will contact you directly after registering to book an appointment and to answer more questions.
Does Franco Uomo create custom clothing for women?
7
Yes. Franco Uomo offers bespoke clothing for both men and women, including custom sport coats, suits, pantsuits, skirt suits, dresses, shirts, and specialty garments.
Clients are encouraged to bring inspiration photos, concepts, or ideas to collaborate directly with Franco Uomo’s Bespoke Designers.
FOR MORE INFORMATION AND QUESTIONS,
PLEASE CONTACT:
MATTHEW MOUNTFORD
MATTHEW@HELIUMULTRA.COM